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October 01, 2008
19:01
To Make Money With AdSense, You Must Know AdWords
» ‎ Retired Pay World
Many of us small-time amateurs get into the blogging for profit game because of the big frog in the advertising puddle, Google AdSense. AdSense is a very interesting and valuable tool in any blogger’s arsenal. It costs nothing to join, has no monthly maintenance or carrying charges and can work for virtually any blog or conventional website.

Of course it is also the tool many beginning bloggers love to hate, because AdSense will not produce much in the way of income unless you learn how to use it wisely. There are probably a thousand times more bloggers earning pennies per day from AdSense than there are earning even a few dollars a day … but that does not have to be the case.

It is not the tool, however that is at fault. In spite of articles you read every few weeks about the demise of AdSense it is still a very viable tool and profitable to both Google and to many bloggers, including me.

So how do you move from pennies per day to dollars per day? One key is, you have to understand how AdWords work. The only reason AdSense exists is to provide display area and “eyeballs” for Google AdWords customers. Think of AdSense as the paper that newspaper ads are printed on … AdWords are the advertisements themselves that the newspaper sells in order to earn money to produce the newspaper.

So how do you learn AdWords? Well you could just open an AdWords account and start spending money for ads to teach yourself how it works … but I don’t recommend that course of action.

Instead, take advantage of valuable and often free resources from experts in the field. My friend Eric Giguere has been wring about and earning money from AdSense for years. Along the way he’s learned a lot about AdWords. Today Eric announced a freebie book detailing some of his knowledge. As with much of Eric’s work I am sure he could have packaged this as a “for sale” eBook, but he has chosen to give the book away. Take advantage. You can’t beat the price and the understanding you gain will be valuable even if you never buy an AdWords ad in your career. Recommended.

Free AdWords Guides
There are many eBooks available about Google AdWords. Most are not free, but there are some good free guides out there, including:
The Only AdWords Affiliate Marketing EBook You’ll Ever Need This is a guide I’ve started to write about using AdWords to make money via affiliate marketing. Unfinished as of yet, but potentially useful. The Unofficial Guide To Google’s Quality Score A great guide to how sites can reduce their advertising costs by increasing the quality score of their advertisements. Free AdWords Tools
As with the eBooks, there are many software tools — online and downloadable — that are useful for AdWords advertisers. Here are some free ones:
AdWords Keyword Tool This tool for AdWords customers is also available for free to anyone who wants to do some keyword research using Google’s extensive search data. Here you can find out monthly search volumes and estimated ad costs for almost any key phrase you can think of. read more AdSense and AdWords tips from Eric here

You can learn a lot from Eric … I certainly have … and I subscribe to his blog, I suggest you do so also.

As a side note, Eric also produces a Gangbuster, sophisticated yet simple Site Builder program which will help a lot in building sites that work well within the AdSense system and comply with all Google’s rules. Also recommended.
Copyright © 2008 Retired Pay World. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact legal@www.retiredpay.com so we can take legal action immediately.
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Related posts:
1. To Make Money With AdSense, You Must Know AdWords Many of us small-time amateurs get into the blogging for...
2. Making Money On Line Even If You Have No Money — Part 4 OK, I’ve made a number of posts now on ways...
3. OPAD Challenge — Get Busy — Make Money One Page A Day Challenge This is a link to...
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17:55
Go Website Shopping For Your Next Money Making Website Idea
» ‎ 45n5 - We Make Money Online

Here's a suggestion that might be really obvious to some but might help people that are frustrated they aren't making any money online: When it's time to start your next site, go shopping for websites first.

My favorite places to browse are:

1. Sitepoint Premium Sites

2. Sitepoint Established Sites

The negative to visiting these places is you can read them for hours.

The positives of going shopping are you can see EXACTLY what people are selling, how they made their money, what type of sites are selling and which ones are not, where their traffic comes from, and anything else you would ever need to know by just asking.

These aren't "ideas" for sites, these are real live sites on the chopping block with their stats many times in plain view for everyone to see.

Stuck on your next website that makes money? Go shopping ;)

(ps. of course if you want to enjoy the site your building you might not find building an acne site very fun even though it might make good money)

17:10
To Make Money With AdSense, You Must Know AdWords
» ‎ Retired Pay World
Many of us small-time amateurs get into the blogging for profit game because of the big frog in the advertising puddle, Google AdSense. AdSense is a very interesting and valuable tool in any blogger’s arsenal. It costs nothing to join, has no monthly maintenance or carrying charges and can work for virtually any blog or conventional website.

Of course it is also the tool many beginning bloggers love to hate, because AdSense will not produce much in the way of income unless you learn how to use it wisely. There are probably a thousand times more bloggers earning pennies per day from AdSense than there are earning even a few dollars a day … but that does not have to be the case.

It is not the tool, however that is at fault. In spite of articles you read every few weeks about the demise of AdSense it is still a very viable tool and profitable to both Google and to many bloggers, including me.

So how do you move from pennies per day to dollars per day? One key is, you have to understand how AdWords work. The only reason AdSense exists is to provide display area and “eyeballs” for Google AdWords customers. Think of AdSense as the paper that newspaper ads are printed on … AdWords are the advertisements themselves that the newspaper sells in order to earn money to produce the newspaper.

So how do you learn AdWords? Well you could just open an AdWords account and start spending money for ads to teach yourself how it works … but I don’t recommend that course of action.

Instead, take advantage of valuable and often free resources from experts in the field. My friend Eric Giguere has been wring about and earning money from AdSense for years. Along the way he’s learned a lot about AdWords. Today Eric announced a freebie book detailing some of his knowledge. As with much of Eric’s work I am sure he could have packaged this as a “for sale” eBook, but he has chosen to give the book away. Take advantage. You can’t beat the price and the understanding you gain will be valuable even if you never buy an AdWords ad in your career. Recommended.

Free AdWords Guides
There are many eBooks available about Google AdWords. Most are not free, but there are some good free guides out there, including:
The Only AdWords Affiliate Marketing EBook You’ll Ever Need This is a guide I’ve started to write about using AdWords to make money via affiliate marketing. Unfinished as of yet, but potentially useful. The Unofficial Guide To Google’s Quality Score A great guide to how sites can reduce their advertising costs by increasing the quality score of their advertisements. Free AdWords Tools
As with the eBooks, there are many software tools — online and downloadable — that are useful for AdWords advertisers. Here are some free ones:
AdWords Keyword Tool This tool for AdWords customers is also available for free to anyone who wants to do some keyword research using Google’s extensive search data. Here you can find out monthly search volumes and estimated ad costs for almost any key phrase you can think of. read more AdSense and AdWords tips from Eric here

You can learn a lot from Eric … I certainly have … and I subscribe to his blog, I suggest you do so also.
Copyright © 2008 Retired Pay World. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact legal@www.retiredpay.com so we can take legal action immediately.
Plugin by Taragana
Related posts:
1. To Make Money With AdSense, You Must Know AdWords Many of us small-time amateurs get into the blogging for...
2. Making Money On Line Even If You Have No Money — Part 4 OK, I've made a number of posts now on ways...
3. OPAD Challenge — Get Busy — Make Money One Page A Day Challenge This is a link to...
Related posts brought to you by Yet Another Related Posts Plugin.

14:31
StumbleUpon Changes: No Toolbar, Partners, Better Ads
» ‎ Andy Beal's Marketing Pilgrim

Maybe the big change coming for StumbleUpon last month wasn’t a change in ownership after all. While rumors of eBay’s planned sale of the website-discovery toolbar have yet to be confirmed, StumbleUpon has come out with a few big changes this week.

Originally designed as a toolbar that delivers recommended pages in your specified areas of interest, StumbleUpon has seen great popularity. It even had a decent revenue model: selling some of those pageviews for a nickel a pop. ClickZ reports that one out of every 20 to 30 pages stumbled is a paid inclusion. But the toolbar may soon be a thing of the past for all users.

But now you don’t need the toolbar to stumble: StumbleUpon is launching, according to RWW, an alternative way for new visitors to use the service without signing up. The download-free version will be accessible from their website. In addition,

It’s also ushering in a partner program to allow individual Web sites to offer StumbleUpon on their properties. That program launches this fall with four partners: HowStuffWorks.com, HuffingtonPost.com, National Geographic.com, and Rolling Stone.com.

Called Property StumbleThru, the new service will work within sites, serving up popular pages at random (or according to a user’s interests). HowStuffWorks and HuffPo launch the service today:

StumbleUpon will also ramp up its current ad sales efforts and offerings with a larger staff. The new staff will help advertisers target their stumblers better, including:

making recommendations on specific categories where an advertiser’s content may do well. (Most StumbleUpon advertisers are media and entertainment companies.) Improved analytics will show how that content is being received.

As TechCrunch noted when it reported of the sales rumors, StumbleUpon has six million registered users—but its popularity has waned over time, with worldwide visitors in July down 70% over the same month in 2007. Will this be enough to save the service?
7:37
Pilgrim’s Picks for October 1
» ‎ Andy Beal's Marketing Pilgrim
October? Already?

Anyone figure out how many shopping days we have left until Christmas?

While I go outside and glue back the falling leaves–in protest of Fall–you can read today’s Picks.
- StumbleUpon announces some new stuff, including the ability to “stumble” without having to install the toolbar.
- It appears to be a glitch, but at one point it looked like Google’s stock (GOOG) tanked $200 as market close yesterday. Ouch.
- Want to search like it’s 1999? Well, you can’t but Google did manage to find an index from 2001 and you can search that until your heart’s content.
- Matt McGee’s new ebook will show you “How to SEO Your Site in 60 Minutes.” If I get to the end of the book and see Andy Rooney, I’ll spew my coffee!
- October is Breast Cancer Awareness month. If you’re on Twitter, Barbara Boser wants you to do your part.
7:10
What’s Your YouTube “Hot Spot?” Cute Kittens, Bikini Babes, or Soulja Boy?
» ‎ Andy Beal's Marketing Pilgrim

As marketers, we often hear discussions about making a video "go viral." Some claim to be experts in viral marketing, while others debunk the concept claiming you can’t make a "viral video." Well, thanks to YouTube’s new Hot Spots, you can at least figure out which parts of your video are popular and which parts send viewers running for the exits.

Here’s how Google explains Hot Spots:

The Hot Spots tab in Insight plays your video alongside a graph that shows the ups-and-downs of viewership at different moments within the video. We determine "hot" and "cold" spots by comparing your video’s abandonment rate at that moment to other videos on YouTube of the same length, and incorporating data about rewinds and fast-forwards. So what does that mean? Well, when the graph goes up, your video is hot: few viewers are leaving, and many are even rewinding on the control bar to see that sequence again. When the graph goes down, your content’s gone cold: many viewers are moving to another part of the video or leaving the video entirely.

And here’s how it looks:

YouTube Hot Spots is an addition to the recent rollout of its Insight Dashboard. As marketers get to grips with it, expect to see more cute kittens, bikini-babes, and Soulja Boy–the perfect recipe for a "viral" video, right?

Pilgrim’s Partners: Is a blogger attacking your company without you knowing? Monitor your online reputation with Andy Beal’s Trackur–try it for free!
6:48
Why I’m LMAO at Microsoft’s SearchPerks Incentive Scheme
» ‎ Andy Beal's Marketing Pilgrim

When Microsoft has a search related announcement to make, I typically hear from someone on the PR team. However, with the launch of Microsoft’s SearchPerks–which gives people points for using the search engine that can later be redeemed for prizes–I didn’t hear from anyone. And I think I know why.

I would have laughed out loud.

Listen, I have no ulterior motive towards Microsoft. I happen to believe the company does some awesome things, but I just cannot help but LMAO at yet another lame attempt to bribe you to use Live Search. In fact, this one goes one step further. You have to use Live Search and Internet Explorer and you have to download a program that sends all this data back to Redmond.

While MSFT’s last incentive effort–Live Search Cashback–did see a short-term increase in market share, the latest numbers show a decline in audience. (Meanwhile Google roars ahead without any incentives).

So, will SearchPerks help Microsoft increase its search audience? Even Live Search Senior Director Frederick Savoye is not confident.

On the broader goal of boosting Microsoft’s share of the commercial search business, Savoye said, Cashback has yet to make a meaningful shift in share. "We haven’t seen it move significantly yet," Savoye said.

Microsoft has to be careful that it doesn’t end up like a car manufacturer–an endless cycle of new incentives and rebates, which becomes hard to break away from.

So, who’s ready to switch to Live Search, Internet Explorer, and share data with Microsoft?

Free Online Reputation Management Webinar - Andy Beal will host a free ORM training session on October 1st at 1pm ET. Space is limited so register now!