Wowzer, a blog sold for $15 million dollars and only had one author.
From Paid Content
Financial info site BankRate is expanding its financial product listings, as it’s acquiring Bankaholic, which provides info on deposits, savings accounts, and money market accounts. The company will pay $12.4 million up front, with another $2.5 million possible earnout over the next 12 months. Bankaholic’s sole employee John Wu will assist in the transition and remain for an unspecified period of time
If this price is true it’s a fairly decent sale for Mr Wu (understatement of the year) - the blog has an Alexa ranking of 42,168 and averages less than 20 comments per post. The blog does seem to rank very well for a lot of bank terms and I’m sure drives targeted traffic and would convert well with affiliate products - but this is still a fairly inspiring sale!
I was looking at this deal and was thinking if this isn’t the highest price tag paid for a single WordPress blog than it must be the most profitable WP blog ever sold! A deal estimated at $15M, seemingly all organic search traffic (so no cost for the traffic, the site is highly ranked for many top banking terms, ie “CD Rates“), and one employee! Well done John Wu.
Of course if you thought 15 million was good, then you'd really like the $30 million sale of paid content who originally reported this sale!
The first million can take 45n5.com, ;)